We understand what people care about
before deciding what to create.
Social media content
Singapore — South East Asia
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Type A
We bring strategic thinking and creative execution to social media.
We're Type A, a specialist social media agency based in Singapore.
We think about what brands need to say, why people should care, and how to turn that into content that matters.
Our story
We work with brands and public-sector organisations in Singapore and beyond.
Some need to explain complex issues. Others need to build interest,
change perceptions or get people to take action.
Why Type A
The thinking behind the work.
We look at what you need to achieve,
what's standing in the way and
how to address it.
Our strategists, creatives and producers
bring their expertise together, from
the first idea to the finished work.
The briefs change. Our standards don't.
Selected workIMDA · Digital for Life Campaign
Bringing Digital for Life to life.
Making digital issues relatable through familiar characters, humour and storytelling.
SportSG · SG Sports TV Series
2 million views. All organic.
Real athletes. Real stories. No paid media. Just content people wanted to watch.
FairPrice Group · Always-On Content
Beyond the shopping cart.
From housebrands to food donations and sustainability, we help FairPrice shift perceptions and drive action.
Brands and organisations we've worked with
Our capabilities
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Audience insight, platform plans and content pillars that give everything we create a job to do.
- Communications and messaging strategy
- Social media audits
- Audience and platform research
- Content strategy and campaign planning
- Content pillars and calendars
- Reporting and insights
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From campaign ideas and storytelling to video, photography and design, we create content shaped by the audience, the platform and the job it needs to do.
- Campaign concepts
- Scriptwriting and shot planning
- Photo and video production
- Motion and graphic design
- Reels and short-form edits
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Beyond big ideas and campaigns, we keep your social channels running smoothly, every day.
- Always-on content
- Community management
- Influencer and creator partnerships
- Social listening
- Channel growth
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One team across strategy, management and production, from the first brief to the final report.
- Integrated campaign deliverables
- Paid social planning and management
- Launch and event coverage
- Performance reporting
